If you have knowledge in a certain that you think others can benefit from, then you may just want to consider creating an online course. Online education is exploding right now and you don’t need certified, sanctioned, or blessed to make money on it. You just need to go for it. This is the trajectory of online education:
Right now traditional education is going to the wayside while people are wanting to learn anything and everything online. And they are willing to pay to get that kind of education.
And it’s education in anything and…everything! We heard of a dog trainer who put together an online course and is crushing it! Of course dogs appeal to most everyone so it was a brilliant niche choice.
But the point is this–what you know is important to other people. And they will pay for a sytematic training that grows them in their skill set–whether it is home repair, building something, or basically any skill you have whatsoever that people need and want.
How Do You Create an Online Course?
It’s actually quite easy to create the course content. Basically you only need a few things to help you with your audio/visuals to use for your computer. This is probably a more economical route but you really don’t need high fancy equipment, just mainly quality.
- I use the Blue Yeti microphone system. Probably one of the most popular out there. You do want the stand with it as otherwise the microphone will get in the way.
- You definitely need a pop shield. But you can get this bundled with the stand.
- You need something like Quicktime downloaded on your computer to record yourself.
- A simple webcam will increase the quality of your video. People will value and share your course to others based on the value.
Just a respectable sound and video quality with great content will be what helps sell your product. People talk and what they most want is good content that is reasonably presented.
So How Do You Host the Course?
There are a lot of platforms that will help you host your course. Some will take a cut and others you can do yourself.
Udemy – There are a lot of courses on Udemy and the nature of the students is that they are looking for cheap, $10 courses. You can make money off of that but you need a LOT of students. Udemy does some of the marketing but they will take a further cut if you do. It’s good for the timid starter but not our favorite.
Kajabi – This is a host your own course that is very popular but it has both its good things and bad. It’s great for the course seller as it comes with an affiliate program and webinar help, but on the user side it is clumsy and a mess to go through. So is it good? It’s acceptable.
Clickfunnels (14 Day FREE Trial) – This is in my own opinion easy on the user side and easy for the course creator. That is a good scenario as you want your course to be easy to navigate or people will check out. A vast majority of courses are made with clickfunnels and for a reason. Clickfunnels is easy to use, take payments, automate sending them to memberships, replaces the need for websites, and more.
Marketing Your Course
Learning to market your course is the next step and perhaps most important second only to content. Some of the best ways is to offer a low-entry BETA group so you can gather testimonies as testimonies will help sell your course. From there you can build your student base and eventually run webinars on autopilot. That’s perhaps for a bit later on, but the most important thing is to get started. Learn some marketing skills (www.MarketingmyBizUniversity.com) and go for it! Join groups, sell to people you know, and get started. And once you create a course there are a lot of trainings out there that will help you learn how to sell your course.
This is definitely a short overview of course making. But it’s not as hard as many people think. And if you have already started the ball game, check out this video that walks you through step by step on how to set up a course on Clickfunnels: